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Aid in the formulation of the internationalisation strategy of a subsidiary company to a hypothetic CEO
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- Cisium is looking for to extent its capabilities in R&D by establishing a subsidiary in EU. This report explores 3 EU countries: France, Germany and UK. A systematic analysis is conducted using Porter’s diamonds framework with 5 categories and 15 criterions, the result gives to Germany the highest score. This study stresses the importance of institutional and cultural factors for…
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