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- Management
Aid in the formulation of the internationalisation strategy of a subsidiary company to a hypothetic CEO
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- Cisium is looking for to extent its capabilities in R&D by establishing a subsidiary in EU. This report explores 3 EU countries: France, Germany and UK. A systematic analysis is conducted using Porter’s diamonds framework with 5 categories and 15 criterions, the result gives to Germany the highest score. This study stresses the importance of institutional and cultural factors for…
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- Management
Apple Inc. – A Marketing Success Story
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- A company that grows thanks to marketing orientation can be considered a marketing successful history. Figure 1 shows a revenue increase of 2850% in the last 12 years and Figure 2 shows a stock price increase of 1328% in the last 10 years. Apple Inc. company is customer concentric, creates values to his costumers by continuously analyzing and adapting its…
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Brief Retrospective of Theories of Motivation. Critical Analysis in Engineering Services Provider Companies
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- In this essay we will explore chronologically some motivation theories. During the discussion we will critically analyse their impact to Engineering Services Providers (EPS) companies based on the experience of the essay’s author. The analysis may be useful for job design, reward systems and Human Resources (HR) policies. Motivation drives the actions, behaviour and needs of the individual (Mollit, 2016,…
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Critical review of the article: “Organizational Ethics, Individual Ethics, and Ethical Intentions in International Decision-Making”
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- The goal of the article “Organizational Ethics, Individual Ethics, and Ethical Intentions in International Decision-Making” from Elango, et al. (2010) is to “test the relationship between Individual Ethics (IE) and Organizational Ethics (OE) on the intention to behave ethically by respondents (Ethical Intention or EI)” in international decision-making environments. This is the business research question although is not explicitly highlighted.…
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Ethical Issue for European Companies with Operations in China
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- The company has projects with Chinese clients (consumers) that require a fluent collaboration and communication between both companies. The common practice taken by PMs in Chinese project in order to promote collaboration and communication are: The team members, included the PMs, recurrently travel to China for short periods of time of one or two weeks. Specific team members, so called…
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- Management
Improvement Opportunities for Engineering Services Providers in Automotive Original Equipment Manufacturers Electrical/Electronics Systems
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- The aim of this assay is to identify improvement opportunities for Engineering Services Provider (ESP) companies in the field of automotive Original Equipment Manufacture (OEM) Electrical/Electronics (E/E) system development. The improvements are identified by comparing ESP in automotive industry with IT industry using Agile Software Development (ASD) with Scrum. The logical path followed in this assay is: Context of ESP companies…
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Learning Theories: Behaviourism, Cognitivism and Humanism
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- This essay explores some of the learning theories and they will be evaluated based on the essay’s authors approach or learning. The learning theories can be classified in 3 schools of thought: Behaviourism. The learning process is linked to the behavioural observable output. Ivan Pavlov in 1927 defines the “classical conditioning” theory, based on the “stimulus-response” mechanism (Learning-Theories.com, 2016), (Staats,…
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