{"id":3589,"date":"2016-04-10T17:07:30","date_gmt":"2016-04-10T15:07:30","guid":{"rendered":"https:\/\/raulbartolome.com\/?post_type=product&#038;p=3589"},"modified":"2023-05-18T15:54:03","modified_gmt":"2023-05-18T13:54:03","slug":"apple-inc-a-marketing-success-story","status":"publish","type":"product","link":"https:\/\/raulbartolome.com\/es\/producto\/apple-inc-a-marketing-success-story\/","title":{"rendered":"Apple Inc.: una historia de \u00e9xito de marketing"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p>Una empresa que crece gracias a la orientaci\u00f3n al marketing puede considerarse una historia exitosa de marketing. La Figura 1 muestra un aumento de ingresos de 2850% en los \u00faltimos 12 a\u00f1os y la Figura 2 muestra un aumento del precio de las acciones de 1328% en los \u00faltimos 10 a\u00f1os.<\/p>\n<p>La empresa Apple Inc. est\u00e1 centrada en el cliente, crea valores para sus clientes analizando y adaptando continuamente su oferta a las necesidades del cliente (Baines &amp; Fill, 2014, p. 8). Este ensayo nos mostrar\u00e1 evidencias de tal orientaci\u00f3n, como la Figura 7. Mapas perceptuales de Apple (cap\u00edtulo 2.4) o la Figura 10. Primeras noticias sobre Apple (cap\u00edtulo 2.5.4).<\/p>\n<p>Apple tambi\u00e9n est\u00e1 orientada a la competencia, desarrolla y comprende las fortalezas y debilidades de sus competidores y reposiciona su oferta en consecuencia (Baines &amp; Fill, 2014, p. 8). Este art\u00edculo mostrar\u00e1 evidencias de dicho comportamiento en la Figura 4. Las 5 Fuerzas de Porter (cap\u00edtulo 2.2.2) y el an\u00e1lisis de la competencia con FODA (cap\u00edtulo 2.3).<\/p>\n<p>La descarga incluye el trabajo completo en pdf.<\/p>","protected":false},"featured_media":3004,"comment_status":"open","ping_status":"closed","template":"","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"enable","ocean_disable_heading":"enable","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"background-image","ocean_post_title_background_color":"","ocean_post_title_background":3004,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","osh_disable_topbar_sticky":"default","osh_disable_header_sticky":"default","osh_sticky_header_style":"default","osh_sticky_header_effect":"","osh_custom_sticky_logo":0,"osh_custom_retina_sticky_logo":0,"osh_custom_sticky_logo_height":0,"osh_background_color":"","osh_links_color":"","osh_links_hover_color":"","osh_links_active_color":"","osh_links_bg_color":"","osh_links_hover_bg_color":"","osh_links_active_bg_color":"","osh_menu_social_links_color":"","osh_menu_social_hover_links_color":""},"product_brand":[],"product_cat":[328],"product_tag":[333,861,872,331,329,336,330,334,332,335],"class_list":{"0":"post-3589","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-management","7":"product_tag-5-forces","8":"product_tag-academic","9":"product_tag-all","10":"product_tag-apple","11":"product_tag-marketing","12":"product_tag-marketing-mix","13":"product_tag-mba","14":"product_tag-pestel","15":"product_tag-porter","16":"product_tag-swat","18":"entry","19":"has-media","21":"first","22":"instock","23":"downloadable","24":"virtual","25":"taxable","26":"purchasable","27":"product-type-simple","28":"col","29":"span_1_of_3","30":"owp-content-center","31":"owp-thumbs-layout-horizontal","32":"owp-btn-normal","33":"owp-tabs-layout-section","34":"has-no-thumbnails"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple Inc. \u2013 A Marketing Success Story - Ra\u00fal Bartolom\u00e9<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/raulbartolome.com\/es\/producto\/apple-inc-a-marketing-success-story\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple Inc. \u2013 A Marketing Success Story - Ra\u00fal Bartolom\u00e9\" \/>\n<meta property=\"og:description\" content=\"A company that grows thanks to marketing orientation can be considered a marketing successful history. Figure 1 shows a revenue increase of 2850% in the last 12 years and Figure 2 shows a stock price increase of 1328% in the last 10 years.  Apple Inc. company is customer concentric, creates values to his costumers by continuously analyzing and adapting its offer to customer\u2019s needs (Baines &amp; Fill, 2014, p. 8). This assay will show us evidences of such orientation, like Figure 7. Apple&#039;s Perceptual Maps (chapter 2.4) or Figure 10. First heard about Apple (chapter 2.5.4).  Apple also is competitor oriented, develops and understands the strengths and weakness of its competitors and re-position its offer accordingly\u00a0(Baines &amp; Fill, 2014, p. 8). This paper will show evidences of such behavior in Figure 4. Porter&#039;s 5 Forces (chapter 2.2.2) and competitor analysis with SWOT (chapter 2.3).  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